In class Thur Mar 26th

Watch this first!

time 25 min

Logos and Brand Guidelines

This is about using text, color, and image to define the visual identity/story of a business, organization or individual.


How does Hartwick College use visuals to express who they are? Lets look at the Hartwick College Brand Guidelines.

Logo inspiration:
Check out these sites logogala and logomoose




Meaning of colors in art:

What is the process of creating a logo?
check out the 'Logo work through Guide'


Things to avoid:
- Watch out for 'Cliches'
noun

plural noun: clichés; plural noun: cliches

1. 1.

   a phrase or opinion that is overused and betrays a lack of original thought.

Example

"Light bulbs for 'ideas', speech bubbles for 'discussion', globes for 'international', etc. These ideas are easy to come up with but how is your design going to be unique when so many other logos feature the same idea?"

- Avoid Gimmicky Fonts
"When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing"

- Don't make the logo too busy
"Keep it simple"

- Be inspired but don't steal ideas!

Projet Steps

Step 1- Research 
(Start now, due Thur 3/36 by 1pm)
- look up and download 20 logos that you find interesting or that inspire you, into a folder on your computer or cellphone.

Step 2 - Create 10 different logo prototype ideas (start by Thur 3/26 - due Mon 3/30)

Using the 20 logos you researched and Google Image search for the key words form the last blog create 10 aesthetically different mock ups of possible logos for the "FabLab"

If you don't have Photoshop, you can do this with paper and pencil or by using the GIMP.

- make prototypes 3 Text only

- make prototypes 3 Image only

- make prototypes 4 Image and Text 

Your 10 prototype logos need to be up in the class Google Photos album called Proj 4 Prototypes by next Monday @ 5pm

Size - 5 inch x 5 inch @ 300 dpi

Step 3 - Crit and recieve feedback
(starts Mon 3/30 6pm- due Tue 3/31 by 1pm)

Heart and comment on your favorite 2 prototype logos for each student in the class. Comments can be short but should be meaniful. Comment on how you read the color or image or text and how it help describes the FabLab to you.  

Step 4 - Create 3 versions of the best logo idea
(starts Tue 3/31 1pm- due Thur 4/2 by 1pm)

Step 5 - Crit and recieve feedback
(Start  Thur 4/2 1pm - due Thur 4/2 by 4pm) 

Step 6 - Create final Logo
(Start  Thur 4/2 4pm - due Tue 4/7 by 1pm) 

Step 7 - Crit final Logo

(Start Fri 4/10 by 4pm)