10/27/22

Create a mock up of the each of your posters in grey scale and apply a beige background.

Upload the following to "Art 213 Music Poster & Bill" google photos album

1. Your four prototype posters in color

2. Your four mock ups

Review Music Concert posters

10/25/22

Enter the Juried ARt Exhibition

deadline is the 24th

use this link here for the guidelines and the link to submit!

https://www.canva.com/design/DAFFv_hZt5Q/v4C2DV1le1Kb2GKWwXbpzQ/view?utm_content=DAFFv_hZt5Q&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Review AR Movie posters

Creating the poster/cover for the Music Concert bill cover

Thanks so much for inviting me in on this project. I've attached both the program and the poster for our last concert. This is not exactly the way things would look, but this is the type of the information that would be presented.

A program cover, is the half-page where the concert title and Hartwick logo currently sit. It should be black and white, and we print it on a beige-ish paper. It might be nice to have the poster (color) and program have a related image.

Important Information

- What - Concert title is REVOLUTION!

- When - Tuesday, November 15, 2022 at 7:30pm

- Where - in Anderson Theater

- Who - featuring the Hartwick Wind Ensemble

- More Who - with Andrew Pease, conductor, Tristan Bachorik '23, guest conductor, and Louis Doherty '23, guest conductor.

- More Who - Music by Francois Joseph Gossec, Cait Nishimura, Julie Giroux, Gustav Holst, and Omar Thomas.

- also we need to include a note that "Masks are required"

Sizing

Poster 11x17" at 300 dpi

Pamphlet 5.5x8.5" at 300 dpi

Example of the last cover

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Process

1. Understand the purpose and needs of the client and the event

2. Create 4 prototype ideas each considering the design from a different perspective

3. Get feedback about your four prototypes and take notes

4. Finalized the best prototype getting the image ready for presentation and print

5. Present final designs to the client

Work on project!

Your 4 prototypes are due at the beginning of class on Wednesday!

10/18/22

Day 16

Enter the Juried ARt Exhibition

deadline is the 24th

use this link here for the guidelines and the link to submit!

https://www.canva.com/design/DAFFv_hZt5Q/v4C2DV1le1Kb2GKWwXbpzQ/view?utm_content=DAFFv_hZt5Q&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Creating the poster/cover for the Music Concert bill cover

Important Information

- What - Concert title is REVOLUTION!

- When - Tuesday, November 15, 2022 at 7:30pm

- Where - in Anderson Theater

- Who - featuring the Hartwick Wind Ensemble

- More Who - with Andrew Pease, conductor, Tristan Bachorik '23, guest conductor, and Louis Doherty '23, guest conductor.

- More Who - Music by Francois Joseph Gossec, Cait Nishimura, Julie Giroux, Gustav Holst, and Omar Thomas.

Example of the last cover

Upcoming Events

October

Sun. 23 Hartwick College Honor Band (5:30 pm)

Fri. 28 Faculty Showcase (7:30 pm)

November

Sat. 5 Junior Recitals: Kaleigh Brady, soprano (2:00 pm)

Benjamin Hulbert, guitar (2:00 pm)

Thur. 10 Hartwick College Opera & Musical Theater Scenes (7:30 pm)

Fri. 11 Faculty Recital: Giancarlo Sidoli, guitar (7:30 pm)

Sat. 12 Junior Recitals: Jake Buchman, string bass (3:00 pm)

Heidi Collischonn, flute (3:00 pm)

Tue. 15 Hartwick College Wind Ensemble (7:30 pm)

Weds. 16 Hartwick College Jazz Combo (7:30 pm)

Thur. 17 Hartwick College Instrumental Chamber Ensembles (7:30 pm)

Mon. 28 Hartwick College Chamber Orchestra (7:30 pm)

Tue. 29 Hartwick College Rock Ensemble (7:30 pm)

Weds. 30 Hartwick College Choir and Chamber Choir (7:30 pm)

Unless otherwise noted, all events to be held in Anderson Theater and are free and open to the public*

* All campus visitors must be fully vaccinated for COVID-19, including at least one booster dose. Masks are required while in the Anderson Theater.

The HARTWICK COLLEGE

WIND ENSEMBLE

Andrew Pease, conductor

presents

TREASURES

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Process

1. Understand the purpose and needs of the client and the event

2. Create 4 prototype ideas each considering the design from a different perspective

3. Get feedback about your four prototypes and take notes

4. Finalized the best prototype getting the image ready for presentation and print

5. Present final designs to the client

Work on augmented reality version of your final movie poster.

please note:

- change the image size to no more then1000 pixels on the longest side

- save all layers with transparency as a PNG using File --> Export --> Save for Web Legacy

- save all other layers as flattened JPGs

- each of the following should be on it's own layer in the AR app.

1. title of the movie

2. characters

3. basic information text

4. background image

5. other visual content

Upload your PNG and JPG layers into Artivie's Bridge

10/13/22

DAy 15

Class final today!

Bring the following to class:

- Laser etched drawing

- Artist trading cards cut and signed

- Your cellphone with the Membit and Artivive Apps installed

10/12/22

Day 14

Bring your Printed final Movie Poster to class., ready to hang on the wall!

Review Movie Posters

Help with commenting for Critiques

Things to comment on:

- How the 'Color' is affecting your understanding of the logo.

- How composition (the placement of visual elements in 2d space/positive and negative space/ rule of thirds) is affecting your understanding of the logo

- Image - subject matter

- Image - style

- Font - literal reading

- Font - style

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Setting up your Movie Poster for Augmented Reality

Step 1 - Open your Movie Poster in Photoshop.

Step 2 - Figure out what content you want to separate out onto the available 6 layers + a background layer. This would generally need to be the title, images of people, vehicles, buildings, the setting/environment as the background.

Step 3 - recreate the poster as the 6 layer with transparency with the background

Step 4 - Save your image as a PSD file

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Design Thinking for Problem Solving

Design Thinking can be used to solve problems across all disciplines and is currently being used by the Promise Committee to understand how to update and change the college education experience. We have been using it in the last couple of projects as a way to make better Movie Posters and now Logos for the FabLab

Design Thinking is a process much like Analytical Thinking (used in scientific experiments) and Systems Thinking (used for understanding in psychology and sociology).

Design Thinking uses a 4 step non linear process shown below

--Understand - Ideate - Prototype - Test--

10/11/22

Day 13

Setting up your Movie Poster for Augmented Reality

Step 1 - Open your Movie Poster in Photoshop.

Step 2 - Figure out what content you want to separate out onto the available 6 layers + a background layer. This would generally need to be the title, images of people, vehicles, buildings, the setting/environment as the background.

Step 3 - recreate the poster as the 6 layer with transparency with the background

Step 4 - Save your image as a PSD file

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Work on final movie poster and/or the augmented reality version of your movie poster

Email your final movie poster saved as a jpeg to copycenter@hartwick.edu.

Ask to get it printed once, on 11x17 size glossy paper. Bring the print with you to class on Thursday!

10/5/22

Day 12

Upload your flattened jpgs to the "Art 213 FA22 prototype movie posters", Google Photos album

Review Posters

- first we will vote for your favorite poster

- then we will talk about what is working for the poster, what is interesting

- we will use the language of design to discuss the images

What we are looking at:

- Color

- Composition (placement of visual elements in 2d space...positive and negative space, rule of thirds)

- Image - subject matter

- Image - style

- Font - literal reading

- Font - style

Using feedback, work on your final poster version

10/3/22

Day 11

Extra Credit

All Hartwick students are invited to make a flyer/poster to inspire others to get informed, to vote, and to share what they feel is at stake in the 2022 election.

The winning posters will receive amazon gift cards (1st place $100, 2nd place $50, 3rd place $25) and their posters will be printed and distributed all over campus!

Take a picture of your poster and/or submit it electronically to either Professor Laurel Elder at elderl@hartwick.edu or Professor Zachary McKenney mckenneyz@hartwick.edu. One submission per student. Deadline Friday October 14 5pm.

Posters can be handmade or digital, but must be original designs. They can be educational, inspirational, partisan (promote a particular candidate or issue) or non-partisan.

Zoom and Enhance is here, brought to you by Google.

Now you can use low resolution images and make them look good when making them larger.

TODAY!

1. Work on the three different prototype movie poster for the same movie.

Things to change. At least 4 of the follow needs to be different on each poster.

- Color

- Composition (placement of visual elements in 2d space...positive and negative space, rule of thirds)

- Image - subject matter

- Image - style

- Font - literal reading

- Font - style

Keep in mind that each of these elements is a "signifier" to the viewer. The viewer will generate meaning from these visual elements to make sense of the image in comparison to what they have seen before and how they understand the visual ques of the element. In the case of a movie poster, the viewer will discern the movies genre, the actors in the movie and when it will be released. It tells the interesting part(s) of the story in one image.

2. Upload your 3 different Posters to the Google Photos album "Art 213 FA22 prototype movie posters" before Thursdays class starts.