Upload your 3 Movie Posters to the Google Album for Review if you have not already.
Email your final movie poster jpeg to copycenter@hartwick.edu. Ask to get it printed once, on 11x17 size glossy paper. Bring the print with you to class on Thursday!
Logos and Brand Guidelines
This is about using text, color, and image to define the visual identity/story of a business, organization or individual.
How does Hartwick College use visuals to express who they are? Lets look at the Hartwick College Brand Guidelines.
Logo inspiration:
Check out these sites logogala and logomoose
Meaning of colors in art:
What is the process of creating a logo?
check out the 'Logo work through Guide'
Things to avoid:
- Watch out for 'Cliches'
noun
plural noun: clichés; plural noun: cliches
- 1.a phrase or opinion that is overused and betrays a lack of original thought.
Example
"Light bulbs for 'ideas', speech bubbles for 'discussion', globes for 'international', etc. These ideas are easy to come up with but how is your design going to be unique when so many other logos feature the same idea?"- Avoid Gimmicky Fonts
"When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing"
- Don't make the logo too busy
"Keep it simple"
- Be inspired but don't steal ideas!
_-----------------------------_
Project Steps
Step 1- Research
(Due Tues Oct 19th beginning of class )
- look up and download 20 "animal rescue" logos that you find interesting or that inspire you. Save them into a folder on your computer or cellphone.
- research Super Heroes in Ripped Jeans on their website and social media. Andswer these questions. Who are they? What do they do? What is their rescue ideology. What is interesting? What caught your eye? What visuals (colors, fonts, ect ) do they currently use. Write this all down in a Google Doc
- research 3 other "Animal Rescue" websites. What is interesting? What caught your eye? What visuals (colors, fonts, ect ) do they currently use. Write this all down in a Google Doc
Step 2 - Prototype ideas
(start by Tue Oct 19 - due Thur Oct 21st)
Using the 20 logos you researched and Google Image search for the key words form the last blog create 10 aesthetically different mock ups of possible logos for"Super Heroes in Ripped Jeans"
If you don't have Photoshop, you can do this with paper and pencil or by using the GIMP.
Size - 5 inch x 5 inch @ 300 dpi
- make prototypes 3 Text only
- make prototypes 3 Image only
- make prototypes 4 Image and Text
Your 10 prototype logos need to be up in the class Google Photos album called "Proj 4 Prototypes" by Thur Oct 21st
Step 3 - Crit and recieve feedback
(Thur Oct 21st at 3pm)
Step 4 - Create 3 versions of the best logo idea
(starts Thur Oct 21st due Tues Oct 26th by 2pm)
Step 5 - Crit and recieve feedback
(Tue Oct 26th at 2pm)
Step 6 - Create final Logo
(Start Tue Oct 26th due Thur Oct 28th)
Step 7 - Crit final Logo
(Thur Oct 28th)
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