Bring your printed movie posters to class. ready to hang on the wall!
Help with commenting for Critiques
Things to comment on:
- How the 'Color' is affecting your understanding of the logo.
-
How composition (the placement of visual elements in 2d space/positive
and negative space/ rule of thirds) is affecting your understanding of
the logo
- Image - subject matter
- Image - style
- Font - literal reading
- Font - style
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Design Thinking for Problem Solving
Design Thinking can be used to solve problems across all disciplines and is currently being used by the Promise Committee to understand how to update and change the college education experience. We have been using it in the last couple of projects as a way to make better Movie Posters and now Logos for the FabLab
Design Thinking is a process much like Analytical Thinking (used in scientific experiments) and Systems Thinking (used for understanding in psychology and sociology).
Design Thinking uses a 4 step non linear process shown below
--Understand - Ideate - Prototype - Test--
How does this work for Project 4:
Our current problem:
* To create a logo that tells a story through visual aesthetics to attract and inform our customers. Our customers are people who want a pet, people who want to rescue animals and people who want to get rid of their pets
Understand
What are the key words associated with Super Heroes in Ripped Jeans?
- Animals
- Pets
- Cats
- Dogs
- Rescue
- ??
Ideate and Prototype
You created 10 different possibilities for the logo
Test
You received feedback and consider it while creating the next set of prototypes
Repeat
Go back to any phase of the process and continue
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view first
time 20 min 17 sec
Key to good logos
- Keep it simple
- Make it bold
- Don't use fine details
- Limit the amount of colors
- Only include whats necessary
Manipulating imagery to create a logo in Photoshop.
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Project Steps
Step 1- Research
(Due Tues Oct 19th beginning of class )
-
look up and download 20 "animal rescue" logos that you find interesting
or that inspire you. Save them into a folder on your computer or
cellphone.
-
research Super Heroes in Ripped Jeans on their website and social
media. Andswer these questions. Who are they? What do they do? What is
their rescue ideology. What is interesting? What caught your eye? What
visuals (colors, fonts, ect ) do they currently use. Write this all down
in a Google Doc
- research 3 other "Animal Rescue" websites. What is interesting? What caught your eye? What visuals (colors, fonts,
ect ) do they currently use. Write this all down in a Google Doc
Step 2 - Prototype ideas
(start by Tue Oct 19 - due Thur Oct 21st)
Using
the 20 logos you researched and Google Image search for the key words
form the last blog create 10 aesthetically different mock ups of
possible logos for"Super Heroes in Ripped Jeans"
If you don't have Photoshop, you can do this with paper and pencil or by using the GIMP.
Size - 5 inch x 5 inch @ 300 dpi
- make prototypes 3 Text only
- make prototypes 3 Image only
- make prototypes 4 Image and Text
Your 10 prototype logos need to be up in the class Google Photos album called "Proj 4 Prototypes" by Thur Oct 21st
Step 3 - Crit and recieve feedback
(Thur Oct 21st at 3pm)
Step 4 - Create 3 versions of the best logo idea
(starts Thur Oct 21st due Tues Oct 26th by 2pm)
Step 5 - Crit and recieve feedback
(Tue Oct 26th at 2pm)
Step 6 - Create final Logo
(Start Tue Oct 26th due Thur Oct 28th)
Step 7 - Crit final Logo
(Thur Oct 28th)
