Logos & Brand Guidelines
This is about using text, color, & image to define the visual identity of a business or organization.
- How does Hartwick College use visuals to express who they are. Lets look at the Hartwick College Brand Guidelines.
Logo inspiration:
logogala & logomoose
Logo colors:
Logo work through Guide
Things to avoid:
- Watch out for Cliches'
"Light bulbs for 'ideas', speech bubbles for 'discussion', globes for 'international', etc. These ideas are easy to come up with but how is your design going to be unique when so many other logos feature the same idea?"
- Avoid Gimmicky Fonts
"When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing"
- Don't make the logo too busy
"Keep it simple"
- Be inspired but don't steal ideas - logothief.com
NExt: Project 4
IDEAL
(Interventions for Drinking in Emerging Adults Laboratory)
Laboratory Description: The Laboratory uses intensive data collection (the goal would be to collect throughout the day on a smartphone) to gather information on what leads to binge drinking in college students. From that we also what to develop methods to move them to drink in a more controlled manner, and teach them strategies for minimizing the negative consequences of their drinking. The thinking of the name was that in an IDEAL world, college students would still have their fun, but would do so without harming their lives or reputation.
Target Audience: This is split, and I think is what makes it most difficult. It needs to be attractive to students... as I want to motivate students to participate in the studies and work in the lab. It also needs to be respectable to the fancy pants academics, who will see it next to the hartwick logo at academic conferences.
Lets hear from our client Professor William Kowalczyk
Work on final Movie Poster for Project 3.
Your final Movie Poster needs to be printed 11x17" and should be ready for the beginning of class Oct 3rd.
