In class Wed Sept 27th

Work on your Posters


Show me your work!

In class Mon Sept 25th

Logos

Logo inspiration:
logogala & logomoose


Logo colors:

Logo work through Guide


Things to avoid:
- Watch out for Cliches'
"Light bulbs for 'ideas', speech bubbles for 'discussion', globes for 'international', etc. These ideas are easy to come up with but how is your design going to be unique when so many other logos feature the same idea?"

- Avoid Gimmicky Fonts
"When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing"

- Don't make the logo too busy
"Keep it simple"

- Be inspired but don't steal ideas - logothief.com  

-----------------------------------

Steps 1-4 of Project 3 are due today!
You should have:
1) Your movie idea written out in 3 - 5 sentences as a word doc
2) A folder full of 10 reference poster images
3) A list of important information and content that needs to be on the movie poster as a word doc
4) A folder full of imagery you search for on the internet. There should be 25+ images in this folder.



Work on Project 3

In class Fri Sept 22nd

Critique Day 3


What we are looking at:
- Color
- Composition (placement of visual elements in 2d space...positive & negative space, rule of thirds)
- Image - subject matter
- Image - style
- Font - literal reading

- Font - style

How to Create Project 3

1) Write out your Movie idea!

2) Look up and download 10 examples of posters that inspire you

3) Compile a list of important information that needs to be on the poster including: movie title, main actors/actresses, film company, producers, date, credits, ext… (use the 10 examples you downloaded as a guide)

4) Collect a variety of imagery to work with for your poster

4a) Make sure to find the largest images possible

In class Mon Sept 18th

Critique Project 2


Work on Project 3

Project 3

1) Write out your Movie idea! (genre, actors, main storyline in three sentences)

2) Look up and download 10 examples of posters that inspire you similar to your movie idea

3) Compile a list of important information that needs to be on the poster including: movie title, main actors/actresses, film company, producers, date, credits, ext… (use the 10 examples you downloaded as a guide)

4) Collect a variety of imagery to work with for your poster

4a) Make sure to find the largest images possible

Part 1 of Project 3 is due next Monday!

-Tell me your story in 2 sentences. 

-Show me the Posters you chose as source material.

Printing in Photoshop
- Choose a Printer

- Print Settings
--- Paper Size
--- Layout and other Options
--- Making a PDF from the print menu

- Layout - Horizontal & Vertical

- Color Management - controls wether printer or photoshop handles color correction
--- Check out what happens when I check "Match Print Colors"

- Position and Size - resize and change the position of a design

- Printing Marks - registration and crop marks for layout and cutout
--- Unprintable Border

Part 1 of Project 3!
-Tell me your story in 2 sentences. 
-Show me the Posters you chose as source material.


Project 3

1) Write out your Movie idea!

2) Look up and download 10 examples of posters that inspire you

3) Compile a list of important information that needs to be on the poster including: movie title, main actors/actresses, film company, producers, date, credits, ext… (use the 10 examples you downloaded as a guide)

4) Collect a variety of imagery to work with for your poster

4a) Make sure to find the largest images possible

Critique Part 2

What we are looking at:
- Color
- Composition (placement of visual elements in 2d space...positive & negative space, rule of thirds)
- Image - subject matter
- Image - style
- Font - literal reading
- Font - style

Work on Project 3

In class Wed Sept 13th

Conspiricy Theory Rocks

Composition

- Rule of thirds

- Golden Rule

- Rules of Design from Paul Rand the godfather of modern design

- Positive and Negative space

Things to consider:

We are using the format of an Album cover so our viewer is already aware that the image has something to do with music and the music industry.

What we are looking at:

- Color

- Composition (placement of visual elements in 2d space...positive & negative space, rule of thirds)

- Image - subject matter

- Image - style

- Font - literal reading

- Font - style

Each of these elements becomes a "signifier" to the viewer. Which means from these visual elements we will try to make sense of the image. In this case what genre of music might this CD contain?

Project 3 Assigned

* Lets take a look

How to Create Project 3

1) Write out your Movie idea!

2) Look up and download 10 examples of posters that inspire you

3) Compile a list of important information that needs to be on the poster inculding: movie title, main actors/actresses, film company, producers, date, credits, ext… (use the 10 examples you downloaded as a guide)

4) Collect a variety of imagery to work with for your poster

4a) Make sure to find the largest images possible

5) Layout your poster 11x17” at 180dpi

6) Put in guides for the unprintable boarder

7) duplicate important layers

8) save often

Work on Projects

In class Mon Sept 11th

Photoshop Day 3

- History / Undo function

-- It is a new way to create!

- Magic Wand

- Single Row Marquee Tool

- Paint Bucket/Gradient

- Erase/Magic Erase/Back Ground Eraser

- Vector Tools

— Pen Tool

— Shape Tools

- The Clone Stamp & Healing Brush

-- These are 2 part tools. Hold down 'Option' while clicking on the area you wish to copy. Move to where you want to place the cloned visual data and click and hold to draw.

-- Blend Mode / Opacity

-- Air Brush / Flow

-- Aligned

-- Sample (Layer)

Image Adjustments

- Color Adjustments

-- Histogram

-- Levels

- Color Correction

Filters

Work on Poject

In class Fri Sept 8th

Photoshop Basics Day 2

Bit Map vs Vector Graphics

memory vs math

Navigation

- Change Screen Mode

Color Picker

- Foreground/Background Color

- Eyedroper tool

Drawing Tools

- Erase/Magic Erase/Back Ground Eraser

- Sharpen/Blur/Smudge

—- Depth of Field - How much of the image is in focus in front of and behind the image

- Burn/Dodge/Sponge

Selection Tools (they define a workable area)

- Selection Tools addition and subtraction

- Magic Wand/Quick Selection Tool

— Tolerance

Layers

- Making Layers

--- New Layer

--- Duplicate a Layer

--- Delete Layer

- Layer Visibility

- Moving a Layer

- Opacity

- Modes

- Locking 

Text Tools

- Horizontal Type Tool/Vertical Type Tool

- Horizontal Type Mask Tool/Vertical Type Mask Tool

Project 2

Virtual Record Shop

description:

For this project you will appropriate images you find online through the process outlined below. The images and text you appropriate will be used to create a cover for an LP. This project is an exploration of appropriation, manipulation & layout and design. We will consider the meaning attached to images through context and our own expectations created through societal influence.

When manipulating your images in Photoshop, try using all the different tools in the tool bar (except the Slice tool and the History brush). See if you can figure out how to do something beyond what I have covered. Part of idea behind this project is to help you discover Photoshop on your own and also to help make you feel secure in just picking up a program and playing instead of being a afraid to try.

When downloading images for this project, Make sure you download the full size image!

Make sure to save your work often. Use the 'Save As' option to save a duplicate of your file (just change the file name). When you are finished with your image go to File --> Save for Web , and save your image as a JPEG, 100% quality. Do not check any other boxes. Save your images using this naming convention: yourname_01.jpg, yourname_02.jpg. (ie... jvonstengel_01.jpg)

The Process

1 - Go to "wikipedia." Hit “random... ”

or click http://en.wikipedia.org/wiki/Special:Random

The first random wikipedia article you get is the name of your band.

2 - Go to "Random quotations"

or click http://www.quotationspage.com/random.php3

The last four or five words of the very last quote of the page is the title of your first album.

3 - Go to flickr and click on “explore the last seven days”

or click http://www.flickr.com/explore/interesting/7days

Third picture, no matter what it is, will be your album cover.

4 - Use Photoshop to put it all together.

5 - Create 10 different Album Covers

6- Save your designs as explained above

6- Hand them in to Joe on your USB thumb drive

Work on Project

Project 2 due Fri Sept 15th beginning of class

In class Wed Sept 6th

Bring your USB Thumbdrive

We start the image a day project on the App VSCO!

* Resoultion
72 dpi traditional screen resolution
180 dpi lowest printing resolution
300 dpi + good printing resolution
600 dpi + high resolution printing

* File Types

- File Types

---- Photoshop = .PSD = working file, the one you keep forever

-- End Product Files

---- JPEG = .JPG = web and email (Flickr) file

---- GIFF = .GIF = web file

---- TIFF = .TIF = full quality print file

--- RAW = .RAW = raw camera data uncompressed file

---- Portable Document File = .PDF = compressed print file

Photoshop Basics 1

Setting Preferences
Photoshop --> Preferences --> General

View

- Rulers, Grids & Guides

- Show

- Snap

Laying out a design in Photoshop

before Photoshop

1) paper size
2) single or multiple designs on the page?

in Photoshop
3) size and resolution
4) define print area 
* Offset press - requires cut lines, a bleed and image area to fit within the paper size (print on anything thats flat)
* Laser Printer -  1/4",1/4",1/4", 1/4"
-- standard sizes 8.5x11",8.5x14", 11x17"
* Inkjet printer -  1/4",1/4",1/4", 1/4"
-- standard sizes 8.5x11",8.5x14", 11x17", 19" wide, 24" wide, 36" wide, 42" wide

5) Define the Middle

6) save as a template file named appropriately as a .psd. 

ex LP_cover_Template.psd

Walk Through. Creating an 11x17" mini poster for a local event.

Assignment #2

create a template for the following list:

- movie poster

- 8.5"x11" business flyer

- business card

- postcard

- bumper sticker

- CD cover

Work on Assignment

n class friday Sept 1st

Photoshop Basics 1

- Starting the Program / Quit

Whats Where?

Hot Keys

- Opening a file
-- Browse in Bridge or Mini Bridge

- Save / Save As a file

- Windows

- File --> New

* Resoultion
72 dpi traditional screen resolution
180 dpi lowest printing resolution
300 dpi + good printing resolution
600 dpi + high resolution printing

* File Types

- File Types

---- Photoshop = .PSD = working file, the one you keep forever

-- End Product Files

---- JPEG = .JPG = web and email (Flickr) file

---- GIFF = .GIF = web file

---- TIFF = .TIF = full quality print file

--- RAW = .RAW = raw camera data uncompressed file

---- Portable Document File = .PDF = compressed print file

Setting Preferences
Photoshop --> Preferences --> General

View

- Rulers, Grids & Guides

- Show

- Snap

Work on Assignment